Startups are hard. There’s no book. Or are there too many books? If you’re like me, you wind up feeling like you need to learn everything for yourself. That you have to “touch the stove” to know it’s hot.
It can be time consuming to learn Everything There is to Know, so instead we gravitate towards principle, heuristics, or rules of thumb. A set of heuristics are based on specific numbers—Magic Numbers. They can be used as signposts to guide decision-making where uncertainty otherwise prevails.
Several Magic Numbers frequently come up for me: 2, 3, 5, 7, 10, and 10,000. Why are they so magical? I’ll tell you.